Strategist
About Me
I am fascinated by people. I love learning about how they think, why they make the decisions they make, how they interact with others, how their environment affects their beliefs, etc. In short, I am driven by the psychology, sociology, and anthropology of people.
My goal as a strategist is to use these perspectives to help find their true identities and make brands more human.
Empathy
Empathy is crucial in understanding people and being a good person. You must use a combination of your own experiences to try and replicate how others may feel in certain situations. Only then can you begin to comprehend the emotional, psychological, and social reasons for their behavior.
Why?
My favorite question to ask is “Why?” Ask why enough and you can usually get to the heart of a problem or the core reason for a behavior. “How” is a practical question. It will tell you the way things are done. But “Why” is motivational, psychological. “Why” gets you to deeper truths.
Learning
I am a life long student. I never want to stop learning new things. Whether that is developing new hobbies or learning about different industries, life gets dull if you don’t keep exploring new things.